“As head of marketing for global technical recruiter, Morson Group, I operate in sectors hardest hit by imbalances and work to actively attract talent from untapped pools, ensuring there are no barriers in place to hold talented people back.
The ‘Morson Equals Opportunities’ campaign is set to be my most important project to date, revolutionising how the business engages with our candidates online. A suite of accessibility tools, including solutions for visitors with dyslexia, visual impairment and learning difficulties, embedded into our website will enable 27% more of the UK population to access our online content than could previously. This campaign, combined with our new Group website, which utilises the latest tech to enhance the candidate journey, will deliver commercial benefits by uncovering a wealth of talent and further position Morson as a leader for EDI.
Seeing the male dominated industry in which I work as an opportunity to impact real change, I have developed powerful partnerships with organisations such as the Sale Sharks Community Trust, to break down attitudes with regards to masculinity and mental health. Inclusion into the Future List serves to empower this work which aims to transform the way people view mental health; opening up conversations, reducing stigma and encouraging cultural change.”