Advita Patel

Future List 2018
Communications and Change Specialist

Advita has worked within internal communications for the past 14 years in various industries including Healthcare, Education and Transport. Advita has a wealth of experience within the IC sector and specialises in areas such as Employee Engagement, Channel Strategies, Change and Transformational comms, particularly in large organisations with a remote workforce.

Advita is also the vice-chair for the CIPR Inside committee and leads on their digital strategy, including social media. Earlier this year Advita was named on the Northern Power Future List for her contribution to the work she has done within communications. She’s passionate about helping people and organisations be the best they possibly can be and as a trained coach/mentor she often mentors people who need some support in their career. She regularly shares her insights, thoughts and musings on her blog icwords.com or you can catch her on Twitter @advita_p.

I’m supporting Northern Power Women because they do some absolutely amazing work! Not only are they working hard to help raise awareness of gender equality but they are also taking time to celebrate some brilliant people, who are doing fantastic things and are proving it’s definitely NOT ‘grim’ up North!

What does Northern Power Women mean to you?

For me NPW is about having an accessible support network of inspirational people helping to empower women to show that they are worthy of more and nothing should stop them moving forward.

What is your greatest achievement?

It has to be being named on the NPW Future List – it was one of my proudest moments.

Why is it important to champion role models in the North?

I think us Northerners are sometimes seen as the poor relations to the folk based down in London. I remember when I decided to move into a comms career people naturally assumed I’d move to London as that’s where all the opportunities were. I’m a head-strong Northerner and I love the North so there was no way I was moving anywhere. I was determined to make it work and I worked hard to carve out a career but at that time I did struggle to find a role model who could show me that you don’t need to leave your home to make it work. The North is full of amazing talent and it’s important for people to understand that regardless of where they were born success is possible. Having role models from the North to help drive and inspire that is key to enable people to think that one day that could be me.